About The Founder

Besma Whayeb, Founder of Ethical Influencers

Besma Whayeb is the Founder & Director of Ethical Influencers. A sustainable fashion and lifestyle advocate, Besma began the platform as a way to connect fellow influencers and creatives and support their content.

Having started the sustainable fashion and lifestyle blog, Curiously Conscious, in 2014, her passion for finding kinder ways to live grew into a need to create a place to connect similar creators together to amplify their voices and make positive change happen on a collective level.

While Besma's professional background lies in content creation and management, her experience led to the founding of the Ethical Influencers platform in June 2018, alongside a weekly newsletter, forum, and popular Instagram page. Today she works with the community and partner organisations to provide support to values-led campaigns, important causes, and rising influencers within the network.

As Director of Ethical Influencers, Besma has trained in Influencer Strategy at CIM and personally provides Influencer Strategy Consultancy alongside Influencer Sourcing and Campaign Management.

Since its inception, the Ethical Influencers platform has grown to over 1,000 members in more than 60 different countries around the world, with clients such as BBC, Green People, Green Gathering Festival, No Issue, Organic Basics, Oxfam, Percol Coffee, and more.

Who We’ve Worked With…