Meet The Founder

Besma, Founder | Ethical Influencers

Besma Whayeb is the Founder of Ethical Influencers. As an ethical influencer herself, she created the platform to connect likeminded people spreading positivity across the internet. Together, she believes we can all raise our profile and the causes that motivate us.

Ethical Influencer

Besma started her blog, Curiously Conscious, in 2014 when she was living in Paris. Influenced by French culture and natural food, she sought to find a similar lifestyle upon her return to the UK. Now situated in London, she writes about ethical living in all its various forms: ethical fashion, clean beauty, eco travel, and more.

Content Strategist + Copywriter

Besma’s professional background lies in copywriting and content strategy. Her experience working with ethical brands and creative agencies means she understands both sides of the coin.

Ethical Influencers hopes to connect the right brands and influencers together to facilitate meaningful marketing to conscious consumers.