About The Brand
Name: Bamboo Clothing – BAM
About: As part of BAM’s goal to be impact positive by 2030, our pioneering company has taken the time (over two years) and investment to measure and offset the carbon emissions created through every process in its clothing’s lifetime.
The result? Every BAM garment is now climate positive, from forest to fabric to fifty washes (we’ve even offset the impact of our customers washing their BAM clothes.) Please read our Impact Positive report online to find out more.
Here’s a little bit of background…BAM began in 2006. Our founder, David Gordon is a medal winning pole-vaulter who has trekked Greenland with the gurkhas. His passion for the environment and for sport is at the core of BAM. He’s created a brand that puts people and the planet at its core and believes that the great outdoors and the pursuit of active health should be available to everyone regardless of age or ability.
When David discovered bamboo fabric, he knew he was onto something special. The fabric is supremely soft, 3 times more absorbent than cotton and made from the world’s most sustainable crop. We are on a mission to minimise our environmental impacts and count ourselves as one of the most forward thinking, environmentally conscious activewear brands.
We create super soft, sustainable clothing designed for all manner of adventure and activities, designed to support you whilst you build strength and stamina, become more agile AND enhance your wellbeing.
From the press:
“BAM is at the forefront edge of sustainable clothing.”
YOGA MAGAZINE
“BAM bamboo clothing takes its sustainable business credentials seriously.”
DEVON LIFE
“Swap your synthetic activewear for bamboo.”
DAILY TELEGRAPH
“Bamboo is making it’s mark as a more sustainable natural fabric.”
TRAIL MAGAZINE
The Influencer Campaign
Campaign: DARE TO WEAR LONGER – A Campaign to change peoples perceptions of how often they actually need to wash their clothes in order to reduce their carbon footprint.
Brief:
In August 2020, in line with our goal to be Impact Positive by 2030, we dared our customers to wear their bamboo clothing for longer.
Why? Because we calculated that 26%* of the carbon emissions generated by our clothes throughout their lifecycle are created when customers put them in the washing machine. We wanted our customers to try wearing their clothes twice or more before washing in order to reduce those emissions.
It was a roaring success thanks to all of those who got involved. So we’re setting the challenge again, for the whole of August 2021!
DO YOU DARE TO WEAR LONGER?
Do you dare to wear your clothes longer between washes? Can you go two days? Three days? Longer?
From August 2nd, we’re asking our community to support the Dare to Wear Longer campaign and to report how many days their bamboo top manages to last before finally putting it in the wash. It’s a campaign we can have a lot of fun with.
If you’re worried about hygiene, it really helps to know why conventional clothes get smelly. A T-Shirt starts to smell when air reacts with the moisture of your sweat, creating odour causing bacteria. With a synthetic top, this moisture sits on the top of the fabric, letting the air get to it more easily. THAT IS why it feels damp and gets smelly quickly.
One of the reasons we love bamboo is that it has a fibre structure which absorbs the moisture in your sweat really effectively, so the air can’t get to it as easily and the smelly bacteria can’t form. It’s 300% more absorbent than organic cotton. The bamboo stays dry and the air can’t do its thing, so your T-shirt stays fresher for longer. As do you.
WE BELIEVE IN COLLABORATION
We believe change comes through collaboration. No one can create change on their own. We’d love you to take part in our challenge and share with your community. This year we will have downloadable resources on our website that we’ll be directing people to, to get involved.
These resources will include:
-A branded ‘Dare to Wear Longer’ sign to print at home and use to spread the word.
-A downloadable branded ‘Dare to Wear Longer’ graphic to give contributors the option to show support by changing their social media profile photos whilst they’re taking part in the challenge.
It’s up to YOU how you spread the message: A post, a story, a video…feel free to get creative with your content to help us to get others to join the challenge of washing their clothes less and reducing their carbon footprint. Just #DaretoWearLonger or tag @bamboo_clothing on Instagram.
*Some facts
For each single wash:
Approx. 46 litres of water is used.
600g of carbon emissions are generated.
Do get in touch if you’d like more information. The landing page and list of resources will be live from Monday and shared on our social channels. Please apply to discuss a kit exchange or payment to be involved.
We’re Looking For Influencers Who…
Cover these categories: Environment, Fashion, Fitness, Home, Lifestyle, Travel
Are based in: Worldwide
In Return, You’ll Get…
Compensation: Gifted Product, Payment, Vouchers
Closing date: 29th August 2021
