![Bedstraw + Madder [TM] Logo](https://ethicalinfluencers.co.uk/wp-content/uploads/2021/11/Bedstraw-Madder.jpeg)
About The Brand
Name: Bedstraw + Madder
About: Bedstraw + Madder is a Regenerative Plant Dyed clothing Brand that has launched with underwear.
OUR KNICKERS ARE BORN FROM NATURE. ZERO CHEMICALS. 100% NATURAL DYES. 100% BIODEGRADABLE.
We are intimates with integrity; comfort without the chemicals; conscious cotton.
We’re righting the wrongs of an industry known for being dirty. Our cotton farm pilot in Southern India is committed to our regen cotton without cutting corners, all whilst giving our customers the transparency and traceability they deserve.
This is a story of revival – of the land, of biodiversity, and of crafts & techniques that have been around for centuries. But it’s also a story of people; namely the farmers, spinners weavers and seamstresses that make this all possible.
This is the #regenerationgeneration.
And we won’t settle for less.
The Influencer Campaign
Campaign: New Regenerative Plant Dyed Underwear Brand
Brief: We have launched with our hero Farm 2 Fibre underwear product in 2 colour ways Lilac Rose and Summer Breeze.
This product is made from cotton grown regeneratively. This means the methods used to grow it actively sink carbon back into the soil and increase biodiversity. Regenerative Farming is cited as the quickest way for us to reverse climate change.
As with all our products it is dyed with 100% plant dyes not chemicals and fully biodegrades at end of life.
We are looking to gift a pair of these knickers from nature to your ethical influencers to share with their instagram and blog audiences.
We’re Looking For Influencers Who…
Cover these categories: Environment, Fashion, Health
Are based in: United Kingdom
In Return, You’ll Get…
Compensation: Gifted Product
Closing date: 15th December 2021