About The Brand
Name: EKÓ BOTANICALS
About: Ekó Botanicals is a clean, multitasking, sustainable skincare range for maturing and melanin rich skin, created by former city executive turned natural skincare expert Apinke Efiong.
Rooted in traditional African and British skincare practices and botanical wisdom, these powerful natural products have spent 2 years in research and development, combining ancient skincare rituals with modern, natural skincare science.
Using nutrient-dense, premium quality plant oils and botanical extracts, rich in skin loving vitamins and omega fatty acids, such as papaya, tamanu, moringa and kalahari melon, they cleanse, nourish and revitalise maturing skin, delivering optimal radiance and condition.
There are 3 products in the range all named after African warrior queens.
- AMINA Ritual Cleansing Oil
- MAKEDA Radiance Botanical Oil
- NEFERTITI Radiance Botanical Serum
The Influencer Campaign
Campaign: Brand Awareness Campaign For EKÓ BOTANICALS Skincare
Brief: Campaign showing how EKÓ is a new luxury natural skincare brand that uses African and British plant powered ingredients to address ageing skin and darker skin concerns (fine lines, dryness, hyperpigmentation,etc) to reveal glowing skin. Original and creative content and ideas.
Channels
Instagram / Tik Tok / YouTube
Key Objectives
Increase Brand Awareness
Increase Website Traffic
Deliverable
1 Story & 1 Reel/Video/Post
A. guide using the product and talking about the rituals, ingredients and results with voice overlay and text (20-30 secs)
B. Images of the product and packaging
Key messages:
Sustainable and clean ingredients
Leaves skin glowing, moisturised, hydrated
Botanically dense formulas, high performance results
Targets hyperpigmentation, dryness, dehydration, dulness, fine lines, premature ageing, inflammation
Branded tag & hashtags:
@ekobotanicals, #honouryourheritage #ekobotanicals #glowingskin #luxuryskincare #sustainablebeauty #cleanbeauty #faceoils #greenbeauty #ageingwell #faceoilserum #cleansingoils #matureskincare #melaninskincare #after40skin #after50skin #skinbarrierrepair #skinbarrier #dryskin #antiinflamatory #skinhydration
Don’t incorporate any other sponsored posts /products.
We’re Looking For Influencers Who…
Fit this brief: Make-up Artists, Melanin rich skin, Mature Skin, Wellness, Vegan, Yoga, Content Creators, Photographers
Cover these categories: Beauty, Fitness, Health, Lifestyle, Other, Travel, Vegan
Are based in: UK, Europe, America, Brasil, Africa
In Return, You’ll Get…
Compensation: Gifted Product
Closing date: 15th August 2022
