About The Brand
Name: GAIA Skincare
About: Hello, we’re GAIA Skincare. We make natural, vegan, and organic skincare products to support your wellness, naturally.
We are an award-winning, female-led brand with a focus on sustainable skincare and prioritising the wellbeing of our customers. Inspired by Gaia, the ancient Greek goddess known as mother nature, GAIA skincare products harness the very best natural ingredients and are handmade in Britain using traditional production methods.
The brand was conceptualised alongside the five-star Gaia Spa at Boringdon Hall Hotel in Devon, with spa treatments, including massages and facials, enjoyed at 25 spas and hotels across the UK, including Whatley Manor in the Cotswolds, Cloud Twelve, and the new Inhabit Queen’s Garden in London.
We make sure that our products not only look after our customers’ wellbeing, but also care for the environment and harness the benefits of nature. GAIA packaging is 100% recyclable and offers a sensory experience. GAIA bamboo jars are made from 100% natural bamboo and are biodegradable, with minimal plastic inner being recyclable.
All of the body and bath oils, as well as the facial skincare products, are packaged in glass containers, being a more sustainable material, which can be reused and recycled infinitely. We also encourage that our packaging should be reused, so we invite customers to return their empty jars to any GAIA Skincare stockist for 20% off their next product refill.
The Influencer Campaign
Campaign: Collaborative Competition with Sustainable Skincare Brand
Brief: We are looking for a handful of ethical influencers for collaborative competitions to run throughout the summer months. Allowing each influencer to select £200 worth of products for them to sample and keep, along with a second set of products for their followers to win, also valued up to £200.
You will be sent the selected products to style for the Instagram competition post, as well as share your experiences of using them. We will also share the competition post on the GAIA Skincare Instagram profile, with a reach of our 10.4k audience. Once the competition is complete and the lucky winner is selected, we will organise sending them the prize.
Competition entry rules:
- Follow @influenceraccount and @naturallygaia and tag a friend, for a chance to win a £200 worth of natural skincare products
- Competition to run for 5 days, with as much promotion as possible.
What we are asking for?
- The post format would be a reel video or post and shared on Instagram stories (the more specific details can be agreed with the influencer)
- We would like the content to be original and of a high quality
- We also ask that the content include who you are – we want to be able to feature your faces on our social media
- Please can the content not include any other brands
- The competition should run throughout the summer months, ideally in July & August.
- The content can be promoting any GAIA Skincare product that you feel would benefit you (we want you to use our products and genuinely enjoy them and see them work for you)
- Tag @naturallygaia in your posts and make sure you’re following us so that we can see your content
- We ask that the content stays active on your page for at least 6 months from the date of publication.
We’re Looking For Influencers Who…
Cover these categories: Beauty, Environment, Health, Lifestyle, Vegetarian, Vegan
Are based in: United Kingdom
In Return, You’ll Get…
Compensation: Gifted Product
Closing date: 29th July 2022
