The Brand
Name: Good Intent
About: Good Intent is a small, passionate startup offering a range of organic and natural skincare and body care products that are COSMOS Eco-Certified. Our ingredients are sourced from organic farming, and all products are crafted in a cosmetic plant powered by 100% green electricity. Sustainability is at the heart of everything we do—from our minimalist and transparent approach to nearly 100% recyclable packaging, we believe in skincare/body care that nurtures you and the planet.
The Brief
The “Connecting With You” Influencer Campaign is aimed at building awareness and driving authentic connections to Good Intent’s core values of sustainability, transparency, and minimalism. We will work with nano and micro influencers in the wellness, beauty, and eco-conscious spaces who resonate with our brand ethos.
Campaign Goals:
- Build brand awareness around Good Intent’s sustainable, eco-certified products
- Drive product trials and authentic reviews
- Promote the values of sustainability, transparency, and minimalist beauty
- Boost community engagement
Suggested Influencer Content Ideas with calls to action:
- Sustainable Skincare/Body care Routine (IG Reels/Stories)
- Behind-the-Scenes: Ingredient Spotlight (Carousel/IGTV)
- Unboxing & First Impressions (IG Live/Stories)
- Self-Care Sundays (Post/Reel)
- Wellness Journey & Sustainability (IG Stories/Carousel Post)
- Q&A on Sustainable Skincare (IG Stories Live)
- Customer Stories & Life Transformations into switching to Organic & Natural Skincare (Carousel/IG Post)
Tone: friendly, approachable, and relatable while staying true to the brand’s core message of sustainability and ethical skincare.
Categories: Beauty, Environment, Health, Lifestyle, Travel, Vegan
Location: UK, Europe, US
Compensation: Affiliate Commission, Gifted Product, Payment, Contact For More Details
Closing date: 10th October 2024