About The Brand
Name: Good-Loop
About: Good-Loop is a B-Corp-certified company on a mission to make online advertising a more positive force in the world. Every time you see, watch or engage with a brand’s ad through our platforms, we’ll donate 50% of the ad fee to charity.
We also developed Tabs for Good, the browser plugin that transforms your internet browsing into donations for a charity of your choice: every browser tab you open with Tabs for Good, an unobtrusive ad will be displayed and 50% of the ad revenue will be donated to a charity of the user’s choice. The user doesn’t have to engage with the advert! Simply in return for seeing the advert, the advertiser will pay money. It’s just that simple.
We don’t use or sell user data, we respect their privacy, and we want to make Tabs for Good grow as we know the huge impact it can have on raising funds for many good causes around the world.
The Influencer Campaign
Campaign: Promote Tabs for Good, the plugin that lets you do good for free
Brief: We believe that working with the right digital creators is essential to reach the audience we aim to reach. We also believe that giving the creator the freedom to create is absolutely important. Here we have an initial idea of what we need and if you think we could work together.
- Why: Our aim of working with influencers and digital creators at this stage is to expose the product to a wider audience to understand more about their expectations when using a product like this one, get their feedback on how we can improve, create brand recognition, and expand the product capabilities to raise more donations to charity.
- How: Creating engaging content to show how it works, why the audience should try it, and what Good-Loop is. Always reinforcing the message of doing good for free, just by browsing the internet.
- When: As soon as possible.
- Expected outcome: More users trying the extension, more feedback to help us improve the product, and more donations to charities.
- Ideal scenario: the creator should be able to create the content based on their own knowledge of their audience and what resonates better with them.
We’re Looking For Influencers Who…
Cover these categories: Environment, Technology
Are based in: United Kingdom
In Return, You’ll Get…
Compensation: Payment
Closing date: 15th November 2022
