About The Brand
Name: Hernest Project
About: Hello! My name is Cass and I am the founder of a women’s sleep and loungewear brand called hernest project. We’re located in Canada and Europe.
Our vision at hernest is a company that creates the most comfortable and effortless sleep and loungewear. We create loungewear that is beautiful, feels good, and makes life simple for our customers. We use innovation and creativity to accelerate the sustainable fashion movement. We look for circular solutions at every touchpoint of our business, and we strive to cause zero harm. Our vision is to build a regenerative business that removes barriers that prevent people from fully participating in a socially just world. We’re currently in the process of completely revamping our website because we’ve done so much more work on our sustainability efforts and it all needs to be reflected. I am happy to share our sustainability roadmap with anyone that is interested.
We’re just 2 years old and have made leaps and bounds since we started. But I need help finding great influencers!
On April 2, 2021 we launched our Spring Collection and surpassed all our expectations.
As a solopreneur getting the word out has been my biggest opportunity but also my biggest challenge. We don’t create new styles or new collections each season but rather build on our core collection and make adjustments with customer feedback.
I hope you’ll join our efforts!
Cass
The Influencer Campaign
Campaign: Spring Product Launch 2021
Brief: We’re just 2 years old and have made leaps and bounds since we started, but I need help finding great influencers so we can spread the good word and accelerate the sustainable fashion movement!
I’m looking to:
1. Gift items from our ethical fashion collection – we have a small collection and let influencers who have an interest and need for our clothing to make choices appropriate for their wardrobe.
2. Pay for BLOG content on the following topics – these are guests posts, but would prefer if you already had a blog we could create backlinks for:
- a) x ways to go from sleep to street… or styling tips
- b) How to shop like a sustainable superhero
- c) Can fashion be a form of self-care? How to start a self-care routine.
- d) How clothing affects your mood
- e) X screen-free hobbies that will spark creativity
- f) How to detoxify your nighttime routine
- g) Open to suggestions.
We’re Looking For Influencers Who…
Cover these categories: Environment, Fashion, Health, Home, Lifestyle, Parenting, Technology
Are based in: Canada, EU
In Return, You’ll Get…
Compensation: Gifted Product, Payment
Closing date: 12th May 2021
