About The Brand
Name: Lâcher Prise Apparel
About: At Lâcher Prise, we believe in everyone’s freedom, focusing on innovative designs—lines adapt to all body types while breaking the boundaries between genders.
Our clothes are for people seeking gentleness, spirituality, self-reclamation, and comfort with true responsible values. We want to help those in search of conscious consumption. Beyond its environmental aspect, we want to envelope our customers in softness; like a second skin. Made with certified sustainably-sourced plant-based materials allowing the feeling of comfort and freedom; to “let go”…
The ideology of the brand, Lâcher Prise, reflects its French definition; meaning: “liberation from the desire to control”, and letting go of emotions and restrictions. We introduced a new air of innovation to these ideals, by creating ground-breaking collections rich in meaning—giving another dimension to clothes.
Please find more information on our sustainable impact here: https://lacherpriseapparel.com/pages/our-values
The Influencer Campaign
Campaign: Partner With Sustainable Brands Collective Pop-Up Based In Los Angeles
Brief: We are participating once again for an exclusive pop-up experience with our beloved sustainable partner: PAZ Lifestyle (https://www.instagram.com/pazlifestyle/)
PAZ Lifestyle is the shopping destination that makes consumers transition to a more sustainable lifestyle. They are a multi-brand e-commerce based in New York City.
Last year, we had two unforgettable and successful pop-up with PAZ LIFESTYLE.
Please check out this cute video we created: https://www.instagram.com/reel/CTpSHyEFESN/
This time around, we are heading to the beautiful city of Angels: Los Angeles and introduce our beautiful concept to the West Coast Market.
The philosophy of PAZ Lifestyle is based on finding a balance between the needs of the consumer and the well-being of the environment. PAZ Lifestyle offers fashion, beauty, and home goods that meet one’s diverse needs as well as our environmental needs. Products that are mission-driven to make our world a better place and empower those brands who are committed to equal rights, fair trade, and climate action
Their mission is simple, curate the best sustainable brands under PAZ Lifestyle and bring forward positive change.
LOCATION: MELROSE AV, WEST HOLLYWOOD
DATES: APRIL 18th – MAY 18th 2022
Events/Talk Throughout the Month:
- Earth Day opening party
- Fashion Revolution Talk with Industry Peers
- Sustainable Influencer Talk
WHAT WE ARE LOOKING FOR:
We are looking to partner with like-minded ethical/ sustainable influencers to help us promote and create a successful pop-up experience. We are ideally looking for creators located in the LA area so they can come in to visit the store/promote in person and meet us the founders. We are open to meeting influencers based outside LA (preferably in the USA) who have a strong following in the Los Angeles area.
We would like for you to share your media kit so we can verify your audience location.
** This goes without saying that this campaign will be targeted on the overall concept of the pop-up with particular focus on our brand**
We look forward to meet you and creating a successful partnership.
We’re Looking For Influencers Who…
Cover these categories: Beauty, Environment, Fashion, Lifestyle, Travel, Vegan
Are based in: USA, Preferably Los Angeles Area
In Return, You’ll Get…
Compensation: Contact For More Details
Closing date: 2nd May 2022