About The Brand
Name: Lucky Sweater
About: Discover and trade slow fashion.
Lucky Sweater is an app makes it easy and fun to trade, discover, and learn with the slow fashion community. We trade items from slow fashion brands together on Tuesdays and share advice all week. Join us to access a slow fashion shared closet of 1,000s of items from brands like Ace & Jig, Elizabeth Suzann, Beaton Linen, Big Bug Press, Girlfriend Collective, Tradlands, and more!
The Influencer Campaign
Campaign: Share your favorite slow fashion OOTD
Brief: In honor of our new name Lucky Sweater, we’d love to have you share TikToks and/or Instagram Reels featuring an item(s) from a slow fashion maker (on our brand list below) paired with any other types of items. Here are 2 ideas but feel do what you think your audience will love/matches the content you love to post!
1. We’d love to have you share an outfit and any memories you have behind any of the items. You can do this via caption/text too if you want to keep the video music-only vs. voiceover if that is more your style. One item must be a slow fashion item. On Lucky Sweater, we are all about celebrating the memories and stories behind our clothes, especially if it was passed to us from a friend or relative.
Example: https://www.instagram.com/reel/ChR69_PgZww/
2. We love the fun video Maneskin made where a friend goes behind you and you blindly choose between items to wear. You can have you and a friend do this, making sure at least one slow fashion item is included. Our app is all about sharing items from each other’s closets and making them your own.
Example: https://www.tiktok.com/@therealmaneskin/video/7116594119497059590?is_copy_url=1&is_from_webapp=v1
For the caption, adding something like “Access the ultimate shared slow fashion closet on Lucky Sweater with invite code “x” would be great. We will provide you a unique invite code.
Approved slow fashion maker/brand list:
https://docs.google.com/spreadsheets/d/1nOTu1JaGjuxckw6oEkTGEELH32zqvhGE1NYDrKyCl6I/edit#gid=0
If you think a brand should be added to this list please let us know too! We know that as the landscape of slow and sustainable fashion makers is constantly evolving, so too should our list of brands evolve.
We’re Looking For Influencers Who…
Fit this brief: Wears items from slow fashion makers, audience also wears slow fashion brands
Cover these categories: Fashion
Are based in: Based in the US or Canada only please (this is where our app is available)
In Return, You’ll Get…
Compensation: Affiliate Commission
Closing date: 25th September 2022
