About The Brand
Name: now, sit down
About: We are now, sit down, a newly launched sustainable homeware brand promoting circularity and forever-furniture. We are currently running a nationwide cushion swap, where we offer £10 redeemable credit for any old, unwanted cushions that can be used as credit on our new range.
Ideal as an eco-friendly gift or treat for yourself, our products offer conscious shoppers a new way to buy their furniture and home furnishings whilst also helping to protect the planet.
A meagre 10% of home furnishings and furniture disposed of each year in the UK is recycled. With our Second Life Guarantee, we promise that our products won’t go to a landfill. When you are ready for a refresh you can simply send your old cushion – or cushion cover – back to us for free, and in exchange, you will get credit to spend on your next purchase.
In addition, we are committed to conscious manufacturing. Our current range of cushions are made from 100% recycled material – and our cushion inners are filled with 100% post-consumer waste feathers. They are stylish, sustainable & circular 💚.
The Influencer Campaign
Campaign: Swap Your Unwanted Cushions in New Circular Initiative Launched by New Eco Homeware Brand, now, sit down
Brief: The UK discards over 20 million pieces of furniture annually, and only a fraction of it is recycled. Used cushions usually have only one fate when you get rid of them, and that’s landfill.
Through the world’s first Cushion Swap, we promise to give your used cushions their best second life, which might mean:
- Keeping them in use by finding them a new home
- Using them to make our reusable packaging
- Taking them apart so that the materials they’re made of can be used for something else
Our goal is to make it the norm to create and consume products within a closed-loop system. We aim to keep our products in use for as long as possible. And when they’re no longer usable, their parts can be broken back down into raw materials and used again in the supply chain– just as valuable as they were before the original product was made. It’s a system in which nothing is wasted.
How it works:
Enter your email on the cushion swap page (nowsitdown.com/pages/the-cushion-swap) to receive a unique code
now, sit down will send you a link to generate a postage label
On receipt, you will get £10 credit to spend on your next purchase at now, sit down
Alternatively, if you’ve already ordered your replacement cushions from now, sit down, you can use our reusable packaging to return your old cushions and receive £10 off your next order
We’re Looking For Influencers Who…
Cover these categories: Home, Lifestyle
Are based in: United Kingdom
In Return, You’ll Get…
Compensation: Affiliate Commission, Gifted Product
Closing date: 11th December 2021
