About The Brand
Name: The Tree Crowd
About: The Tree Crowd is a powerful new idea, combining tree-planting and food-gifting in a bid to help end poverty and rewind deforestation in Africa. Two years in the making, the ground-breaking new social enterprise launches May 2022.
The Tree Crowd goes beyond usual tree-planting and carbon-offsetting offerings. It is a gifting service for food aficionados. When a customer adopts a tree, they (or their chosen recipient) is sent a bundle of high quality artisan treats. The goods have all been made with ingredients from the region where the tree is planted.
Africa has the highest rate of deforestation globally with 4 million hectares of forest being lost every year. That’s the equivalent of 5 million football pitches. The reason is poverty. Small-scale farmers make up 70% of the continent’s population and they clear forests to grow short-term crops.
The Tree Crowd is tackling the root of the problem, supporting farmers to grow long-term, high value crops – sustainably. By adopting a crop, customers give farmers fruit and nut trees that will last for generations.
Founder Mustansir Amijee, who was born in Tanzania, explains:
“It’s been my dream to change lives through enterprise. I want to tackle the linked issues of poverty and deforestation in a sustainable way. The Tree Crowd joins up the pieces of the jigsaw in a way not done before.
When it comes to climate change, The Tree Crowd is smarter than tree plantation initiatives because our trees are part of the economic infrastructure, they are crop trees. We’re addressing the root cause of the problem: poverty. We work closely with partners at every stage of the supply chain, from growing seedlings through to manufacturing final products.”
Every tree adoption comes with a certificate with links to updates from the farm in Africa, and a foodie treat made from local ingredients. As a member of The Tree Crowd, they can track the progress of the adopted crop and its impact. Being part of The Tree Crowd unlocks member discounts of up to 20% on our range of single origin organic and vegan goods in the Food Shop.
Amijee explains how the brand is different:
“This is a brand anyone can buy into. Yes, it’s doing good work, but what’s key to its success is that customers get to enjoy great quality organic, vegan goods, like coffee and chocolate, which are highly sought after. Tanzania grows some of the finest produce in the world. It’s famous for its Kilimanjaro coffee and Zanzibar spices. We’re giving ethical consumers in the UK complete traceability of their goods. We’re enabling them to gift these wonderful products and understand their story at the same time. This is a unique gift idea and the point is, everybody wins.”
The Influencer Campaign
Campaign: Collaborate With The Tree Crowd
Brief: We would like to collaborate with like-minded influencers with a UK focus that can help us spread awareness of our platform with their audience and/or write a blog article on their website. We specifically would like to gift ethical influencers who can showcase our impactful business model, our organic & vegan products and help spread the word to achieve impact for farmers and the environment. You will receive a gift box and a tree crop such as avocado, spices, coffee and cacao planted for you by one of our farmers. For influencers with a credible following and audience, we may consider an appropriate payment.
We’re Looking For Influencers Who…
Cover these categories: Environment, Food, Lifestyle, Vegetarian, Vegan
Are based in: United Kingdom
In Return, You’ll Get…
Compensation: Gifted Product, Payment
Closing date: 18th June 2022
