About The Brand
Name: Vurchoo
About: Helping children around the world escape poverty and find education, Vurchoo has launched Studs of Hope: an evergreen collection of unique and affordable earrings that represent and donate to the country they are inspired by.
Beautifully and individually designed, the pieces are first and foremost an accessible way to help those in need but are also made to be delicately desirable and effortlessly fashionable. Comprised of gold, silver and mixed metals as well as ethically sourced gemstones, Studs of Hope brings ethical jewellery to the masses for only £40 per pair – proving it doesn’t need to cost the earth to make a difference.
Each design, which ranges from the colourful ‘Not So Evil Eye’ of Guatemala to the simple ‘Lapis Lazuli’ of Honduras and the ‘Golden Clover’ of Uganda, comes mounted on a card which shows the region you are supporting and tells the story behind it. For every pair sold, Vurchoo gives 10 – 25% of profits to charities in the UK and overseas, via its UK partner registered charity, Teach a Man to Fish.
Founder and designer, Alex Angel-Benscher, explains why this is such a labour of love: “The idea for Studs of Hope was planted whilst I was travelling through Cambodia and seeing street children doing what they could to survive; some of them selling whatever they could, including fantastic creations they had made themselves.
I wanted to find a way to use my passion for design to help them. I decided to work with schools in all corners of the globe, knowing that they all needed an extra source of income, and asked the school children to draw whatever meant the most to them. The results were fantastic, from the colours of Africa to the emotions of Asia, each one was a reflection of the child’s story and the culture they were surrounded by. From these drawings, I created individual representations and it was from that Studs of Hope was born.”
With packaging designed by Livibility, a UK charity that helps people with disabilities find work, the ethics doesn’t just stop with the earrings. Already available in over 50 UK stockists, online and in the USA, Studs of Hope are the perfect gift for a loved one, or to purchase yourself as a piece of feel-good fashion.
The Influencer Campaign
Campaign: Giveaway with ethical jewellery brand Vurchoo, Studs of Hope collection
Brief: The brand would like to team up with ethical influencers for them to run a giveaway on their Instagram accounts.
One lucky follower will have the chance to win a pair of earrings from the Vurchoo Studs of Hope collection (there will be a choice of 4 pairs and each influencer will be gifted their own pair to shoot. Each pair of studs, donates money to a different charity which is shown on the card they are delivered on)
Follow @VurchooJewellery and @influencer account, tag a friend and re-post on stories for an additional entry.
Images would ideally be a mix of flat lay, and also on the ear to show scale.
We’re Looking For Influencers Who…
Fits this brief: Preferably with an engagement rate above 2%
Cover these categories: Fashion, Lifestyle
Are based in: United Kingdom
In Return, You’ll Get…
Compensation: Gifted product
Closing date: 8th May 2022
