Declaring Ads & Sponsored Content

All levels
7 lessons
1 quiz
1 student


Did you know, it’s an influencer’s responsibility to make sure they’re declaring ads and sponsored content in a lawful way?

That means if you’re an influencer, it’s your responsibility to declare any ads and sponsored content, in a way that meets the laws applicable to you. It is not the responsibility of the brand or agency you’re working with – even though the best ones will ask you to do the right thing.

At Ethical Influencers, we want to empower all influencers to operate in an ethical way, and your audiences deserve know when they are being advertised to.

This free course is designed to support influencers and brands to identify when content can be considered an ad or sponsored, and how to adequately declare this to meet legal obligations, as well as ethical ways to be as transparent as possible and ensure audience trust.




Course Structure

1. What Counts As An Ad?

2. The Rules For Gifting

3. Real Life vs. Ads

4. Advertising Law For Influencers

5. Quiz: Spot The Ad

6. Social Media Platform Tools

7. Five Tips To Be A More Ethical Influencer

Bonus: Why Is The Law Stricter For Influencers?


Linked Resources

UK Advertising Standards Authority (ASA) Influencer Guidelines

US Federal Trade Commission (FTC) Influencer 101 Guide

Australian Influencer Marketing Council (AiMCO)’s Code of Practice

‘YouTubers have to declare ads’ by Tom Scott, YouTuber & Pad 26, Production Company

Platform tools for Facebook, Instagram, Pinterest, TikTok, Twitch, Twitter, & YouTube


Terms & Conditions

This course has been created and compiled by Ethical Influencers and contains a combination of anecdotal advice and industry insights. However, we cannot verify the financial or legal precedent of all information included in this guide. Please follow this course at your own discretion and check with relevant professional bodies where necessary.

Who We’ve Worked With…