Categories: Beauty, Environment, Fashion, Food, Health, Other, Technology
Elena’s personal ‘key question’ is: who do I wish to become? ‘Purpose’ changed Elena’s professional (and personal) life forever. She started an innovative start-up with the aim of letting people know better if brands really are fulfilling their eco promises. This is how BeIntelligent was born!
BeIntelligent is an online magazine, publishing articles on many topics trying to better understand if a brand is greenwashing or is genuine. Elena also promoted a manifesto for good communication that became an award in Italy.