Website: The Ethical PR Coach
Categories: Beauty, Environment, Fashion, Fitness, Food, Health, Home, Lifestyle, Other, Parenting, Technology, Travel
With 25 years’ experience working in communications for diverse brands ranging from global names to grassroots organisations, Elma shares her knowledge with ethical entrepreneurs, to help them drive change and build amazing businesses through media coverage and content creation.
Elma started her career at the UK’s first-ever digital PR agency, where she worked with the likes of Sony Music, Warner Bros., and Twentieth Century Fox as well as with independent film and record labels.
She then spent seven years in the charity sector, where she’s delivered numerous press campaigns for international charities such as the British Red Cross and Comic Relief.
What’s more, Elma has helped small businesses, charity-corporate partnerships and consumer brands meet their strategic goals by developing and delivering campaigns in the UK and overseas.
Elma offers a friendly support services in the form of coaching, online courses and consultancy. Responding to Black Lives Matter, in 2021, she also plans to launch a specialist cultural consultancy to educate brands and agencies about the inclusion of people of colour in their campaigns.