About The Brand
About us: Australia-based social enterprise Thankyou announced an invitation to P&G and Unilever – two of the world’s largest and most influential consumer goods companies – to make and distribute Thankyou products globally to help end extreme poverty. To convince these companies to take this bold move, Thankyou is asking people around the world to get involved and show the collective power of the many who believe in this change, through its campaign aptly named “No Small Plan.” Thankyou offers consumer products – personal care and baby product ranges – for the sole purpose of funding life-changing projects.
Thankyou was founded in 2008 by a group of university students, and in only 12 years has grown into a movement of millions of people taking small steps to create big change. Thankyou’s highly engaged community successfully petitioned the two largest supermarkets in Australia to stock Thankyou products. Additionally, Thankyou’s supporters helped to reach a $1.2 million fundraising target to fund the organization’s future growth into new categories and launch into New Zealand by rallying around “Chapter One,” Thankyou’s pay-what-you-want book.
To date, Thankyou has raised over AUD $17 million for impact partners serving the world’s poorest populations. In the first 11 years, Thankyou’s impact partners had helped over 857,000 people across 22 countries with access to basic human needs. Their partners, which span over 14 organisations, work with local leaders and communities to address water, health, sanitation, economic development programs, maternal and child health programs in low-income communities. The sectors that Thankyou’s impact partners work across differ from partner to partner, but they all focus on tackling extreme poverty (people living on less than $1.90 a day.)
Thankyou is as committed to preserving the earth as it is to helping those living on it with its responsible business goals. For more information on Thankyou and its goals, visit its website, at https://thankyou.co/.
The Feature Opportunity
Opportunity: Social campaign with Thankyou – an Australian social enterprise – with the goal of ending global poverty
Brief: Thankyou believes we can end global poverty in our lifetime, if we work together. And what started as an impossible idea has grown to selling over 55 products in over 5,500 outlets in Australia. After all the costs involved in getting great products to consumers are taken care of, every last cent that Thankyou makes goes toward ending extreme poverty.
As mentioned above, Thankyou has donated over AUD $17 million to projects in 30 different countries. Imagine how much more that would be if Thankyou products were available to buy everywhere. Thankyou is running an exciting campaign to try to secure a partnership of global scale with its competition. A big ask, but if we can pull it off, it could mean millions more going to people who need it the most.
We’d love for you to promote Thankyou’s campaign ‘No Small Plan’ in the UK on social channels, to raise awareness and to create a consumer movement. This would involve sharing the message from the campaign asking Thankyou’s competitors to make and distribute its products, and sharing the link to the campaign video. The campaign is live now, and you can read more about it on the ThankyouAUS Instagram page here: https://www.instagram.com/thankyouaus/?hl=en
The link to the campaign video is here: https://www.youtube.com/watch?v=iQ4F46m1_Y4&ab_channel=Thankyou
Furthermore, we have interview time with Thankyou co-founders Justine and Daniel Flynn. If you have a podcast and would like to speak to them about how they’ve started Thankyou, entrepreneurship, or their vision for ending extreme poverty, we’d be happy to look into this as well.
We’re Looking For Influencers Who…
Cover these categories: Beauty, Environment, Lifestyle, Other, Parenting
Are based in: U.K.
In Return, You’ll Get…
Closing date: 24th October 2020