Categories: Beauty, Fashion, Fitness, Food, Home, Lifestyle, Travel
Beej is a curated platform to promote slow living in India. It is a fruition of a long cherished dream, a seed which has blossomed into a full-fledged idea. Neeti started BeejLiving as a studied response to our fast paced lives. The idea behind Beej (a seed) is to focus on ‘slow’, namely, looking back to our traditions, but in a modern context, while creating new traditions for the future. BeejLiving nudges you to live mindfully within contemporary chaos, highlighting brands, people and a lifestyle, with a nod towards conscious, self-aware and responsible living.