About The Brand
Name: White Monday
About us: White Monday is an initiative started in Sweden in 2017 and is being launched in the UK in 2019. It is the antidote to Black Friday and is not against consumerism but rather promotes the circular economy principles of reuse, repair and rent. It is encouraging conscious consuming!
The Social Opportunity
Opportunity: Instagrammers & Brands to promote White Monday
Brief: We are encouraging people to join and there are two simple rules:
1) On Monday 25 November publish an image and use the hashtag #whitemonday
2) Don’t market or promote Black Friday
We’re Looking For Influencers Who…
Fit this brief: If you would like to be involved, we would send a form to be filled in with your details to go on our website. We will provide some images if you wanted to promote it in advance and a press release will be sent on 21 November.
Cover these categories: Beauty, Environment, Fashion, Fitness, Food, Free From, Health, Home, Lifestyle, Other, Parenting, Technology, Travel, Vegetarian, Vegan
Are based in: Anywhere
In Return, You’ll Get…
Closing date: 21st November 2019