Instagram: Saint Thrifty
Taking it slow and thrifty in Bristol. Sophie is a content creator based in the southwest who’s passionate about sustainable style and the benefits of shopping secondhand.
Sophie has been buying secondhand clothing exclusively since January 2019, and as she learns more about being a conscious consumer, her eyes have been opened to the social and environmental impacts of fast fashion. Trends are fleeting… but the waste left behind by throwaway fashion lasts a hell of a lot longer…
As her full-time job is in marketing, Sophie often likes to spotlight and debunk greenwashed marketing campaigns, pointing out the language and creatives designed to trick the consumer into thinking they’re buying from a conscious brand.