About The Brand
Name: SBTRCT
About: SBTRCT is a range of award-winning solid skincare bars & balms that harness the power of concentration, removing water and prioritising the very best proven ingredients for performance and planet. 100% plastic-free with domestically compostable packaging & palm oil-free, SBTRCT addresses the three biggest environmental challenges facing the beauty industry: plastic pollution, water waste and over-reliance on palm oil.
SBTRCT is certified with:
- Cruelty Free International
- The Vegan Society
- B Corporation
The Influencer Campaign
Campaign: Vanity for Humanity – Earth Day/Month with SBTRCT skincare
Brief:
CAMPAIGN CONTEXT
In beauty & skincare, there is a behaviour gap between wanting to be sustainable and being sustainable (The Say / Do gap), the main factor contributing towards this is trust – the products are not going to be as good for looking good!
The average beauty lover is served 11 beauty products a minute on social media in plastic packaging, promising beauty transformation whilst plastic pollution is increasingly impacting humanity (plastic in our babies, our bodies, our oceans)
CAMPAIGN INTENTION.
Close the Say / Do gap.
Playfully show that the beauty consumer can help save the world from their dressing table mirror if they switch to concentrated skincare / plastic free beauty.
If everyone made small changes it would make a big impact.
CREATIVE IDEA
Vanity for Humanity.
- A galvanising campaign that positions using your skincare as a daily act of activism / helping save the world.
- A rallying cry that WE CAN look good, WE CAN preen ourselves, WE CAN look in the mirror 10 times a day……whilst also saving the world!
TONE
Playful – but with a serious undertone – we are not aiming for perfectionism, we are striving for people to make little changes that will collectively have a big impact.
CONTENT IDEAS
GRWM whilst I use my ‘Vanity for Humanity’ and help save the world from plastic pollution
In the mirror content with #vanityforhumanity being written in lipstick on the mirror.
Talk about the problem of plastic pollution in the beauty industry:
- 120 billion pieces of plastic packaging every year
- the beauty industry creates 30% of all plastic packaging waste
- an average of 11 beauty products are served to you per min on a beauty lover’s feed
Talk about the problem with plastic…
- In our oceans
- 8% of Fossil Fuels used in plastic production
- Microplastics in our bodies etc…This is a good source https://www.earthday.org/earth-day-2024/
…but also talk about wanting to look good / being a bit vain:
Discuss how the two can sit together – how you can make simple swaps and use your vanity for humanity. The act of using your moisturiser can be a moment of everyday activism!
Call to action – SBTRCT skincare to find out more
#VanityForHumanity
CAMPAIGN DATES
Content ideally posted from 8-22nd April 2024, please.
GIFTED PRODUCT: Moisturising Facial Balm Starter Kit.
AFFILIATES: https://sbtrct.co.uk/pages/affiliates
Instagram: @sbtrctskincare / TikTok: @sbtrct_skincare (Please tag our Instagram /TikTok account in your content)
*Please do not refer to the products as “soap”
We’re Looking For Influencers Who…
Cover these categories: Beauty, Environment, Fashion, Vegan
Are based in: We are currently only available in the UK so UK based influencers please
In Return, You’ll Get…
Compensation: Affiliate Commission, Gifted Product
Closing date: 25th April 2024
